What’s it All About, Alfie?
For the past fifteen years, I’ve lived and breathed media — buying it, selling it, optimizing it, and, most importantly, understanding it.
My career has taken me across the full ecosystem: from major networks like CBS and EstrellaTV, to digital innovators like BuzzFeed, to agency-side leadership at Shellshock, Mynt, and BrandStar. Along the way, I’ve strategized and executed campaigns for some of the world’s most recognizable brands — Merck, BioNTech, NFL Media, Hasbro, Kohler, PepsiCo, and many more. I’ve seen how every great campaign begins — with empathy, precision, and a story that sells.
That experience taught me something invaluable: real marketing isn’t about impressions, it’s about impact. I know the entire sales funnel inside and out — from prospecting and pitching to optimization and renewal — because I’ve spent years nurturing client relationships and brand identities through every stage of the lifecycle. What you get with me isn’t just a creative eye — it’s a strategist’s brain and a salesperson’s intuition.
But this past year has been something else entirely — a personal and creative renaissance. After years in the boardroom, I stepped into the studio (well, the digital kind) and began exploring AI-driven storytelling. What started as curiosity became passion — a full immersion into the world of AI content creation, prompt writing, and visual experimentation. I rediscovered the thrill of making something from nothing — only now, with tools that blend human instinct and machine precision.
Today, I call myself an AI Content Creator, but what I really am is a modern marketer with range. I’ve launched national TV campaigns, scaled digital strategies, written ad copy that converts, and now create cinematic, emotionally intelligent AI visuals that make brands feel human again. I’m a Swiss Army knife for modern media — equally comfortable talking CPMs as I am discussing color grading, tone, and brand narrative.
When you work with me, you’re getting someone who knows how to make content that doesn’t just look beautiful — it performs. I don’t chase trends; I build systems that let creativity scale, from concept to execution, across every channel. Whether you’re a founder, a marketer, or a dreamer with an idea and a deadline, I’m here to help you shape something original, intelligent, and alive.
After all, creativity isn’t magic — it’s strategy wearing better shoes.
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